A modern NASCAR race car runs 190 mph on 700 horsepower, managed by a crew of engineers making real-time decisions under conditions that would melt most hardware. It is, in its own way, a datacenter problem — power density, thermal management, high-stakes reliability.
That is not an accident. Hyperscale Racing was built at that intersection. Its principal, Cassten Everidge, competes professionally in NASCAR and spends his weeks as a leader in datacenter industry engineering.
We give 12 of the most consequential companies in AI infrastructure a shared platform: a car, a calendar, a private network, and access to the early-stage technology that will define the next decade of the industry.
- Engineering credibility. Audience skews toward technical and operations professionals.
- Scarcity. The consortium is hard-capped at 12 member companies.
- Real stakes. High-adrenaline environments compress relationship timelines.
- Authenticity. Not assembled by a marketing agency. Built by an operator.
About the NASCAR O'Reilly Auto Parts Series
- 33 races across major U.S. markets per year.
- Averages 1,000,000+ viewers weekly in the United States — larger than NHRA, IndyCar, and Formula 1.
- Partnership with The CW has expanded reach into the 18–34 demographic.
- NASCAR fans are 39% more likely to be loyal to sponsor brands.
- Occupational mix skews to engineers, manufacturing executives, operators, and industrial buyers.